I found inspiration from guacamole’s main ingredient – the avocado. I chose simple shapes, and a heavy outline to increase legibility from a distance, paired with bold typography based on Aller Display font, this logo is robust like a Guac Box Taco.
Matt couldn’t be happier with his logo, and his patrons couldn’t be happier with their food. so if you see the truck around, be sure to stop by for some delicious Tex-Mex!