Guac Box Food Truck
I found inspiration from guacamole's main ingredient - the avocado. I chose simple shapes, and a heavy outline to increase legibility from a distance, paired with bold typography based on Aller Display font, this logo is robust like a Guac Box Taco.
Matt couldn't be happier with his logo, and his patrons couldn't be happier with their food. so if you see the truck around, be sure to stop by for some delicious Tex-Mex!
When Becovic Property Management closed on a new apartment community, they called me for a new logo. They wanted a logo that said beachy yet polished.
I went with a classic calligraphic font - Zapfino, for the logotype. It has sweeping curves and ligatures, it is classic but not outdated. The curves reminded me of palm trees swaying in the ocean breeze and breaking waves.
Indy Imaging Jones
The Indy Jones robot illustration
This is a collateral illustration I created as a spoof on the theme of Indiana Jones. I used the Adventure font with an orange/yellow/white gradient and a sepia toned USA map for the background. I added some custom details to a stock robot illustration to round out the aesthetic.
We ended up changing the byline from "In search of the perfect color match" to "Finding you the perfect color match" when they decided to use a printed version of this piece for their trade show booth.